What kind of media institution might distribute your media product and why?

A media institution such as 20^th Century Fox would distribute our product. They have distributed many thrillers before, such as Die Hard, and would be suited to distribute our thriller. They are one of the largest film institutions in the world and have made films since 1935. They originally formed as a merger between two companies, Fox Film Corporation and Twentieth Century Pictures. They are considered as one of the six large film companies in the U.S. They are based in Los Angeles and are owned by the News Corporation. They make films of all different genres and have made animated films, like Ice Age, sci-fi films, such as, Star Wars, and thrillers, like Taken. They are an appropriate institution to distribute our product because they are one of the biggest companies in the world and would distribute our product all over the world and it would gain a very large audience by them distributing it.

Having a large film company producing the film would bring many benefits. It would allow the film more media coverage as a large company could afford large advertisement campaigns and people would be more interested in a film distributed by a company they know. They would also be able to fund the making of the film and allow the filmmaker to do exactly what they want with film due to their increased budget. The film Avatar was made by various different studios but was funded and distributed by 20^th Century Fox.

Having a large company producing the film would also allow sequels to be made easily if they are wanted. For example, 20^th Century Fox have released five different Die Hard films and this may not have been done if the Die Hard name had not been owned by such a large company.

 

20^th Century Fox are owned by News Corporation. News Corporation own many newspapers, like The Sun and The New York Post and several television companies including, Fox and Sky. This would allow the film to be very easily and cheaply advertised through these media institutions and large advertising campaigns would be run very simply. This would be good for our media product as it would allow the product to get a lot more coverage.