We identified our audience as people aged from 12 and upwards. The
film will be certificate 12 because it does not contain much violence or any
sexual content, but it is too dark to be anything less. The product will not
contain any discriminatory language or behaviour as that would make the film a
15. Drug use will not be shown in the product and any psychological horror will
be infrequent and disturbing sequences will not last for long. Any use of
strong language will be infrequent and not very strong. Mainly the film will be
aimed at a male audience.
To identify our target audience we produced questionnaires. We
asked peoples ages and what their favourite thriller film is. We also asked
them what kind of thrillers they liked, such as psychological or crime
thrillers. We then asked what they expected to see in the opening of a thriller
and what rating they would have expected a thriller to be. We handed them out
to people of all different ages and genders and looked at their responses. The
majority of people who liked thrillers were male. Most of our research was
aimed at young adults because we had the most access to them.
Most of the people we asked enjoyed slow paced thrillers that
involved some action, like Shutter Island. They said that they expected there
to be a twist and for the main character to be very mysterious. The slow pace
of the opening should add tension and mystery to the opening of the thriller
without revealing too much about any of the characters. No big action will
happen in the opening as that is not what the audience want. The audience
expected the thriller to open very mysteriously and not reveal too much about
the characters involved in the film.
The main audience for our opening would be a male teenager or young
adult. They would generally be very involved with the internet and would be
regular users of the internet. They would also be interested in films and would
take a lot of interest in similar films. They would generally spend a lot of
time using other media products, such as mobile phones and the television. They
would generally spend a lot of time watching thrillers and various other films.
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